Improving Sales Performance with Self-directed Learning

نویسنده

  • STEFANIE L. BOYER
چکیده

“We don’t need another consultant or business professor preaching to us that we need to develop our salespeople... Instead, we need to know what the best training methods are and why we should use them... So, if you cannot explain specifically to me what our sales managers need to do to improve their training efforts and why we should even invest the effort to change, then don’t waste your time or mine by writing it down. I won’t read it, and I sure as hell won’t recommend it to our sales managers.” The comments of a Vice President of a Fortune 500 Corporation on the role of sales training research.

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تاریخ انتشار 2013